Oct 2026
TL;DR ⋆✴︎˚。⋆
Adaptive Booking Guidance (ABG) is an intelligent guidance layer for Hotels.com natural language search (NLS), designed to work alongside NERD, the service that resolves destinations from a traveller's query. It addresses a pivotal moment in travel search: when a traveller knows the kind of trip they want, but are still unsure of where to go. Instead of silently collapsing an ambiguous request into one destination, ABG gives the traveller meaningful, explainable paths to explore, then handing their choice back to the existing hotel search flow.
Note: This was an internal hackathon prototype, not a live production launch. Hotel content, pricing and availability shown in the prototype are illustrative; no post-launch or experiment results are claimed here.
Context
Hotels.com is currently rolling out Natural Language Search in the USA.
NL Search Product and Tech Metric Review, 29 Sept 2026
Research
The project drew on existing internal research and an assessment of the current search interface. The interface review highlighted three main issues.
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AI Agent on Hotels.com,
June 2025 report, Kira Pinard-Welyczko.

Our hypothesis was that making these possibilities visible could help travellers refine their intentions, choose a relevant destination, and continue towards a booking.
Design
ADAPT THE GUIDANCE TO THE STARTING POINT
MAKE DIFFERENT INTERPRETATIONS VISIBLE
KEEP EXPLORATIONS CLOSE TO THE RESULTS
USE FAMILIAR COMPONENTS
We reused cards, carousel, and tab patterns to connect the guidance to the existing search experience. There was a focus on when each pattern should appear

The destination carousel allows users to explore a selection of suggested destination that best fit the users ambiguous to assist in narrowing for destination intent.
Build
Frontend designs and interactive prototypes were built in Figma and Cursor, working alongside teammates responsible for machine learning, data, backend development and product strategy.
Reflection
this website was made by nyree marsh >_<

Prototype A

Prototype B

Prototype C